LAS VEGAS--(BUSINESS WIRE)--UFC®, the world’s premier mixed martial arts organization, and Total Wireless, a fast-growing, no-contract wireless provider covered by the Verizon 5G network, today announced a new marketing partnership that will showcase Total Wireless within a selection of UFC’s biggest events in 2025.
Under the new agreement, Total Wireless will become the Official Wireless Provider of UFC in the United States and will strategically activate its brand within all UFC Pay Per Views and Fight Nights hosted in the U.S. while leveraging UFC’s massively popular promotional assets that surround each event to amplify its message.
“We’ve been looking for the right partner for UFC in the wireless category, a space that has grown significantly in importance for both our business and our fans,” said Robby Miller, Vice President, UFC Global Partnerships. ”That’s why we are thrilled to welcome Verizon’s Total Wireless as the Official Wireless Provider of UFC. This partnership unites two dynamic brands, each a leader in their respective field. With Total Wireless’ dedication to keeping fans connected, we’re excited to collaborate on innovative activations that will bring our passionate UFC community closer to the sport than ever before.”
“We’re thrilled to step into the Octagon® with UFC and connect with one of the most passionate fanbases in sports,” said Doug Collman, AVP, Marketing at Verizon Value. “This partnership provides an incredible opportunity for Total Wireless to reach a broader audience and engage with UFC fans in new and fun ways, while amplifying the energy and excitement surrounding these legendary events. Just like UFC fighters and fans, Total Wireless customers share a spirit of resilience and determination, making this partnership a natural fit.”
Branded Entitlements and Activations
As the Official Wireless Provider of UFC, Total Wireless will receive prominent brand placement inside the world-famous Octagon® at all Pay-Per-Views and Fight Nights in the U.S. In addition, Total Wireless will be integrated into a variety of main card Pay Per View broadcast features, including the must-see “Fighter Walkouts” before the night’s biggest fights.
Beyond the Octagon, UFC and Total Wireless will collaborate on original content to be distributed through UFC’s popular digital and social channels that reach more than 290 million users worldwide. The new partnership also provides for an annual Brand Ambassador program that will bring the partnership to life through appearances, content, and creative campaigns with notable UFC athletes.
Total Wireless will begin to activate the partnership at UFC’s first Pay-Per-View of 2025, UFC® 311: MAKHACHEV vs. TSARUKYAN 2, which takes place this Sat., January 18, at the newly opened Intuit Dome in Los Angeles, featuring two highly anticipated championship bouts. In the main event, UFC lightweight champion Islam Makhachev and No. 1-ranked contender Arman Tsarukyan rematch for gold, while in the co-main event, UFC bantamweight champion Merab Dvalishvili looks to take out No. 2-ranked Umar Nurmagomedov.
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 290 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 975 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC.
About Total Wireless
Total Wireless is a fast-growing, no-contract wireless provider covered by the Verizon 5G network, with over 1,000 exclusive stores across the country, and counting. On a mission to raise the bar in prepaid wireless, Total Wireless offers plans with unlimited data and access to Verizon's 5G Ultra Wideband network, prices guaranteed for five years (taxes and fees included), select free 5G phones with qualifying purchase plans, and more.
Total Wireless is part of the Verizon Value portfolio of prepaid brands, which includes Straight Talk, Visible, Tracfone, Simple Mobile, SafeLink, Walmart Family Mobile, andVerizon Prepaid. Verizon Communications Inc. (NYSE, Nasdaq: VZ) is one of the world’s leading providers of technology, communications, information and entertainment products and services.
For more information on Total Wireless, visit one of its exclusive storefronts across the country, or check out Totalwireless.com.
